Starting for me and my family, now for everyone
The beginning of Clean Beauty in Korea
The founder’s story
Jerry used to live a stable life working at a reputable financial company upon graduation from university majoring in Business Administration. However, he decided to study in Australia and learn about aromatherapy. While living in Australia, he came across aromatherapy for the first time and stepped into a new world.
Jerry, who had suffered from weak and dry skin since his childhood, discovered the power of aromatherapy based on his deep understanding and passion for herbs and its efficacy. Also, he realized that most of his personal care products consisted of synthetic fragrance and harmful compounds. With a very simple but strong belief, ‘Let’s make safe and effective cosmetics for my family’, Jerry started to make safe cosmetics, as a first-generation aromatherapist in Korea.
Jerry was an initiator of the cosmetic ingredient safety campaigns in Korea organized by the Environmental Working Group (EWG) which is a non-profit American activist group that specializes in research and advocacy of human health and the environment . In addition, by actively informing about EWG’s ingredient campaigns and bringing the attention of Korean cosmetic companies to the issue of safe cosmetic ingredients, Jerry opened a new era for Korea’s clean beauty industry.