Why K-beauty is going green

The growing awareness of harmful chemical ingredients in cosmetic products is leading many Korean consumers to turn to a green approach. They are increasingly buying more natural and organic products free of toxin and synthetic additives, which neither harm the skin nor the environment. A few easy to use mobile applications such as “Hwahae” and “EWG healthy living” have also changed the way consumers can access the ingredients and reviews of each product. We are here to talk about the benefits of green cosmetics and how to choose the safe cosmetic products.

The most intuitive definition of a green cosmetic can be its association with organic-natural ingredients and environmental friendliness.


Why you should be using natural and organic cosmetics


Aromatica - Why K-beauty is going green


  • No harsh chemicals. Natural and organic cosmetic products do not contain any type of chemicals that can adversely affect your skin and health. Chemicals in conventional cosmetics are full of synthetic ingredients that we know nothing about and most of the time they are very harsh on skin, causing irritation, allergic reactions, and hormonal disturbance.


  • Gentle and Nutrient-rich. Natural and Organic cosmetics are made with nutrients that will benefit your skin. Your skin absorbs most of what you put on it and gets nutrition which is essential for your body. From nourishing minerals like calcium, magnesium, and zinc oxide to plant-derived ingredients such as rosemary extract, tea tree oil, and aloe vera, these natural products soothe and protect your skin.


  • Eco-friendly. Using organic and natural cosmetics is not only useful for your skin but also it’s beneficial for the environment. The chemical components of many chemical beauty products don’t break down and instead accumulate in our ecosystems. These conventional products do their most damage to the air, water, and the ecosystem after they are washed down our sinks. You can contribute to a better world by switching to green cosmetics.


  • Vegan and Cruelty-free. Most natural and organic cosmetics don’t use animal by-products or animal-derived ingredients. Cosmetic products that manufactured by Cruelty-free methods do not include testing or experimentation on animals. So, using vegan and cruelty-free cosmetic products is about taking the right choices for yourself and the environment and standing against the cruel exploitation of animals.


How can you be sure that a cosmetic product is safe, natural or vegan?

With today’s marketing campaigns, it can be really hard to know what products are genuinely safe or eco-friendly. Some companies, although they are not clean cosmetic companies at all, claim that they produce ‘green’ products to just attract more customers. Fortunately, there are some ways that you can check and be sure about the product. First, try to always check the ingredients of a product you buy. But, you might be overwhelmed by the long list of terms you have never heard of. In this case, you’d better learn a few of the top cosmetic ingredients and contaminants to avoid. You can find the list of these harmful ingredients here.

Also, some environmental and health organizations make it easy for you to find out which cosmetic and beauty products are safe to use. For example, the rating system and certification of EWG Skin Deep and EWG Verified can help you know the necessary information about the ingredients of cosmetics and choose the right product. Seeing the labels of ECOCERT and Vegan on a product is also a good sign to make a purchase. Because ECOCERT is a worldwide organic certification organization that has gained credibility through strict monitoring and manufacturing standards while Vegan is the world’s oldest and most prestigious vegan organization. If a cosmetic company acquired these certifications it means that their products are natural, organic and eco-friendly.


Bottom line

The benefits of green beauty are endless. It’s 100% safer and healthier being free of harmful ingredients. It nourishes your skin with essential vitamin and minerals, plus everything organic, natural feels and smells better, doesn’t it? It also feels amazing knowing that you can get all these health benefits while making a contribution to the health of the environment.

So, why don’t you be a part of the green cosmetics movement? We welcome you to AROMATICA, the leader of clean beauty in Korea, that has been producing premium natural and organic cosmetic products putting the safety in the first place. Check out Our Story.

Green is the safest beauty. beauty X safety, AROMATICA.


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